El Bocoy de José Páez – award-winning packaging and branding for whiskey
We had the pleasure to collaborate with the Spanish distillery Bodegas Dios Baco for the launch of their whiskey, El Bocoy de José Páez. When the customer approached us, they had a high-quality product but no packaging and no branding. Our job started from the study, creation of a naming, branding, and whole storytelling around it.
We are proud that every detail was built from scratch by our team and is a testament to our skills, capabilities, and hybrid expertise. For this project, we at Berlin Packaging represented a “one-stop shop” for the customer: The team of Studio One Eleven in Milan designed and developed the glass structure, while its team in Seville developed the branding along with the custom closure and secondary canister package.
The El Bocoy de José Páez project combines tradition and aesthetic trends in a single product making it appealing to a younger audience without losing connection to its traditions, heritage, and origins. The bottle is characterized by a modern graphic line, which does not hide the product but rather enhances it. Moreover, personalized barrel-shaped closure in carved and stained wood was added to give it a little vintage look. The light and recyclable canister made of cardboard and metal follows the graphic line of the bottle and completes the packaging. This project has been recognized as Best in Class in Brand Marketing, Premium | Luxury category at the 2023 Pac Global Awards.
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