Berlin Packaging opens a site in Albaredo d’Adige

  • Milan
  • ·

    23 September 2021
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    4 min read

Berlin Packaging, a leading supplier of glass, plastic and metal containers and closures, today announces the opening of its site in Albaredo d’Adige (Verona, Italy) and inaugurates the first Berlin Packaging Store.

Alongside the numerous acquisitions of local and European companies, as Berlin Packaging we have also invested in Italy and today we are proud to inaugurate our new site in Albaredo d’Adige, which will allow us constant oversight of the north east of Italy, a strategic area strongly linked to our priority markets – wine and spirits. Today we will also launch a packaging collection dedicated to wine.

Paolo Recrosio

CEO of Berlin Packaging EMEA

Expanding a historic Bruni Glass warehouse, the new site occupies over 20,000 m2 and features extensive offices on the first floor plus a warehouse of over 7,000 m2 which the company intends to use to increase the services offered to its customers. There is also an area for use as a showroom, where all the products marketed by Berlin Packaging are exhibited, from glass to plastic, including premium collections and customised products.

The crowning jewel of the new site is the first Berlin Packaging Store: a space dedicated to the retail sale of over 150 of the company’s items with the innovative design of the Berlin Packaging I Bruni Glass range, including special collections.

Opening our first flagship store also means allowing smaller businesses to benefit from the high-quality packaging of our products, including the Berlin Packaging I Bruni Glass collections. We are convinced that this operation will expand our business and bring us closer to our customers and we are considering doing the same thing in other territories.

Alessandro Tonoli

CEO of Italy & Med Region, Berlin Packaging EMEA

To introduce the opening of the store, a local marketing campaign was also planned with posters and radio adverts.

The mayor of Albaredo d’Adige, Giovanni Ruta, concludes: “Today, after difficult years of closures that surely have in part affected the local community, to see a new prestigious site like this open and to experience the desire to involve institutions in this journey is a strong sign of social and economic recovery for us, as well as an occasion to create synergies and new jobs.”

Berlin Packaging Store, situated in Albaredo on Via dell’Agricoltura 2, is open Monday to Friday from 8 am to 1 pm and from 2 pm to 5 pm.

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