Berlin Packaging, the world’s largest Hybrid Packaging Supplier® specialising in the supply of glass, plastic and metal packaging and closures, will be at Bar Convent to present its innovative approach to spirits packaging, as seen from the customers’ perspective, with a masterclass entitled: “Spirits packaging trends between classicism and disruptiveness”.
At booth C47 – Hall 17, Berlin Packaging will be joined by three of its key customers, such as: Dingle Distillery, an Irish distillery presenting Gin and Vodka packaging; a historic distillery from Guadeloupe specializing in Rhum Rhumerie Karukera; and IOVEM Spirits Group, a young Italian spirits company. The presence of these partners is an evident expression of a winning collaboration that has seen the brands partner with Berlin Packaging to obtain a concrete response to their needs.
Chief Sales Officer, Berlin Packaging EMEA
Thanks to 40 years of experience in the spirits sector, an extremely versatile and agile business model, and Studio One Eleven, the company’s innovation engine, Berlin Packaging at Bar Convent will offer visitors an opportunity to explore the latest scenarios in the industry, at the masterclass “Spirits Packaging Trends between Classicism and Disruptiveness” , to be held from 3-3.45 pm on Tuesday 10 October at the Liquid Stage.
At the stand, the company will unveil a wide variety of products for the spirits industry, from its range of sustainable solutions to a presentation of 7 new bottles. These proposals focus on originality and emotion. There are classically inspired shapes with contemporary details, as TINA and CÔME carafes, and also more unusual lines of BEBEL and CLEEF bottles designed for whisky producers looking for alternative and innovative solutions. The portfolio also includes refined conical forms of NORAH and HARON, and shapes that emphasize creativity and craftsmanship in designing ideas with a strong visual impact of OTTO bottle.
THE 'PACKAGING YOUR STORY' ADVERTISING CAMPAIGN
On display at the stand there will also be the preview of a new campaign to illustrate the Berlin Packaging | Spirits concept. Using graphics and visuals, the campaign turns our attention towards the stories of the people who produce the liquids in each bottle.
At the core of this multi-subject campaign is our corporate range of bottles, and the stories of the spirits producers who inspired them. One element of the campaign is the creative process: each bottle is the result of a meeting of the minds, ideas, customers and Berlin Packaging designers who use methodology and passion to study and create the finished product. On the other hand, the campaign presents the Berlin Packaging bottles themselves. Each one tells its own story, linked to a process that incorporates the raw materials, methods, traditions, distilleries and consumers.
The intention in using this approach is to show people how Berlin Packaging really has a deep understanding of what the customer needs.
The campaign will be run both online and offline, relying on a media mix supported by digital channels and the trade press.
We grow along with the spirits brands we serve.