Berlin Packaging
spirits
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Berlin Packaging Spirits boast more than 40 years of experience in the special packaging industry: glass, closures, decorations, and more.
Berlin Packaging global capabilities are the platform on which we build our standing as subject-matter experts, enhancing the potential of spirits brands with our advanced services and packaging focused on being aesthetically attractive, industrially viable, and sustainability-oriented.
Our versatile business model allows us to partner with spirits brands at any stage of their development, adapting our value proposition to any segment of the industry: from craft producers to independent distillers to major brands.
Our end-to-end approach to the spirits market embraces market intelligence, design thinking, industrial relations, and customer solutions. It becomes a real one-stop shop value proposition, fully tailored for our valued customers: packaging design, bottle, cork and seal supply, quality management, sustainability consulting.
As market and industry experts we help our customers to simplify their complex value chain and cut the time to market for their innovative projects.
Data Analysis and on the field research
We are data-driven and we are trend researchers, we analyze data from the best sources available, while we continuously gather direct insights from the industry: our intelligence on the spirits market is both quantitative and qualitative. Intelligence is needed to interpret the trends and to work with our valued customers to anticipate them together.
The present competitive landscape mixes the two main trends of premiumness and sustainability in spirits: we are ready for these challenges, partnering with our customers.
Which new consumption trends may affect the spirits market and therefore the packaging choice? No and low alcohol spirits are among them. Talking with our customers about new trends and new needs helps us keeping the pace with the innovation of product categories and consumers habits, to better fit them with packaging solutions.
000’s of Bottles (70cl)
@euromonitor
An ideal packaging provider must be able to adjust the offer to each brand line of its customers according to their market segment and price band. So many brand owners require different premiumness of packaging for their lines! A deep analysis of the evolution of price bands helps us to propose packaging solutions with an outstanding variety from value to prestige items.
Case volumes: 000.000’s of 70cl bottles, 2022
@iwsr
What can we learn from the static picture of spirits product categories by volume in years 2022? Data alone do not deliver the information. Deep comprehension of the market requires matching numbers with trends in consumption, plus, from our side, the deep analysis of the link between packaging and spirits: our goal is serving brands with a packaging that reflects the needs of a specific liquid and its mood.
Case volumes: 000.000’s of 70cl bottles, 2022
@iwsr
We believe that innovation starts by market listening and a choral collaboration: we involve several teams to get the best from their specific expertise. A back and forward movement to reach disruptiveness in spirits packaging industry, boosted by the great contribution of our Studio 111, an excellence in industrial design and packaging engineering.
Here follows a deep dive on the phases of the method we apply for the development of spirits corporate patented items, to always serve the market with ready to use models to highlight spirits products. Each phase benefits of the expertise of a specific team, from product developers to marketeers to sales managers.
Creative brief based on
Qualitative & Quantitative
analysis
Studio as a booster
of a creative energy:
industrial design
oriented to innovation
Internal excellence
in packaging development,
and industry know how
From 3D to real product
Internal expert work
to understand client’s feedback
thanks to market relationships
We design corporate patented items, and we work on customized and bespoke solutions to support distillers in all the declinations of their value proposition.
Our activity is oriented to provide a tailor-made packaging for any kind of spirit category, for all its price bands.
Here below some highlights from our Spirits patented models offer.
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