We would like to share a recent success story involving a complete redesign of Bowtie Gin, developed by the Berlin Packaging Iberia team for Spanish client Legendario.
This client used a standard bottle from our competitors with a simple label applied to the top.
The objective was to add strength, personality, and differentiation. Our team proposed a complete renovation of the product and transferred it to our 700ml Mali bottle with an attractive decoration that reinforced its presence on the shelf.
Working together with their design team, we defined that the matte black degraded coating on the top of the bottle helps to better highlight the brand and the iconic yellow bow tie, a sign of identity that is now stronger than ever. A miniature of the same project has also been created.
The product and its packaging are thus aligned, with an elegant, different, and challenging positioning. This is another example of how a quality product can be renewed and grow with innovative packaging.
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