Packaging that embodies the spirit of Milan
Gin Milano was created to celebrate elegance and is inspired by the City of Milan. A valuable distillate in packaging with a great aesthetic impact. The initial concept of Sapiens Design Studio is a strong reference to the world of haute couture, which has become a reality thanks to the collaboration with our Studio One Eleven. Our team has made technically feasible a unique and recognisable idea, inspired by art, fashion and design, interpreting and bringing to light the client’s indications.
The lines of the bottle are particular and highly distinctive, and are inspired by the typical figure of a mannequin that recalls the world of fashion.
The biggest challenge was the creation of the bottle’s silhouette, which starting from a wide shoulder, narrows into a slender body, to expand again to the base; where to embellish it, the brand logo was embossed, reminiscent of the Duomo di Milano (Milan Cathedral).
The customer, Élite S.r.l., has completed the product by enriching it with a woven fabric label, which conveys a unique and unmistakable tactile sensation. A real tribute to Milanese fashion.
A product that communicates quality, beauty and elegance, through an identity design that is out of the ordinary.
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