Berlin Packaging Acquires the Juvasa Group

Acquisition expands the company’s footprint in Iberia and the Canary Islands and brings new design and e-commerce capabilities
  • Milan
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    6 August 2021
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    3 min read

Berlin Packaging, the world’s largest hybrid packaging supplier, announced today the acquisition of the Juvasa Group, a group of companies focused on the supply of glass, plastic, and metal packaging for the food and beverage industry.

Founded in 1987, this family-owned business began when the founder, Juan Valle Santos,  needed to source glass jars to market his honey. Today, the Juvasa Group is led by Jesús Valle Sánchez, the founder’s son, and is a leading supplier of bottles and jars for olive oil, wine, spirits, sauces, vegetable preserves, honey, and more.  

Based in Sevilla, Spain, and with locations throughout Spain, Portugal, and the Canary Islands, the Juvasa Group has an extensive commercial presence and logistical capabilities. The Juvasa Group also offers custom packaging design services through Avanza Packaging, its in-house design studio, and has a robust online store at

With the addition of the Juvasa Group, Berlin Packaging is by far the largest packaging distributor in Iberia, a crucial market in Europe. More importantly, our combination with the Juvasa Group allows us to offer even more products and services to our customers, helps our suppliers continue to grow their businesses, and creates more career opportunities for our employees.

Paolo Recrosio

CEO of Berlin Packaging EMEA

As a family business, it was of the utmost importance that we select the best partner for the future. We are confident that our relationship with Berlin Packaging will enable us to bring even more value to our customers and strengthen our position as a market leader in Iberia and beyond.

Jesús Valle Sánchez

CEO of Juvasa Group

The addition of the Juvasa Group continues our efforts to expand our presence in Europe, the Middle East, and Africa. This partnership also enhances our already formidable design capabilities, with design studios located in the United States, Italy, the Netherlands, and now Spain.

Bill Hayes

CEO and President of Berlin Packaging

This is the 16th acquisition that Berlin Packaging has completed in EMEA (Europe, Middle East, and Africa) since 2016 and its 6th acquisition in EMEA during 2021.

All employees and locations for the Juvasa Group will be retained.

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